Pinterest invests in Belarusian startup company Vochi

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Pinterest invested in creator tools with acquisition of video creation and editing app Vochi. It is reported by Techcrunch. The amount of the transaction was not disclosed.

Yury Melnichek, one of the app’s creators, published a post about it on his Facebook page.

Pinterest says that with Vochi  it will have the ability to bring even more quality video to its users. Pinterest told TechCrunch it was interested in Vochi because its technology is aligned with Pinterest’s investment in video as a format to help creators express themselves, and it appreciated how quickly the effects could be applied to video.

“Our vision is to create a place where Pinners can go from inspiration to realization, and having more creator tools can help us further this vision.We’re excited to work with Vochi’s talented team to bring more video creation tools and quality content to our more than 400 million Pinners around the world»,– said Bin Liu, Head of Creators Engineering at Pinterest, in a statement.

Vochi was founded by Ilya Lesun, Anna Buglakova, Vasily Kasnitsky, Sergei Malyutin, and incubated by Andrei Avsievich and Yury Melnichek from Bulba Ventures in 2019. This is a mobile photo and video editor based on machine vision. In July of this year, it became known that the developers of Vochi attracted 2.4 million dollars in the late-seed round. Another $1.5 million startup collected last year during the investment round, which was headed by the Ukrainian Genesis Investments.

As of earlier this year, the app had around 500,000 monthly active users, around 20,000 who had committed to a paid subscription.

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